How to use AI to Retain More Customers

New mobile apps to keep an eye on

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What new social media mobile apps are available in 2023?

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Use new social media apps as marketing funnels

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Try out Twitter Spaces or Clubhouse on iPhone

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What app are you currently experimenting on?

Let me show you how CSMs can identify customer behaviors that lead to churn, and use these insights to develop retention strategies.

I'll connect & join my CRM, marketing automation, and product usage data.

Next, I'll define my objective. In this case, a retained customer.

Now keep in mind, the definition of a retained customer would differ from one business to the next.

But for the sake of this example, let's assume our business offers a 90-day free trial, and that most customers that churn, do so in the first 90 days.

With this in mind, I'll define my objective as a paying customer that remains a customer for 90 days or more.

Now let's see what we got.

We can see that customers that have been active 10-12 days in a month are significantly more likely to stay with us.

Another thing that caught my attention is that users that take advantage for these 4 features are, again, more likely to remain paying customers.

With these insights, a CSMs can develop a retention strategy, like putting their customers in an email sequence that, every other day, sends them an email with tips & tricks related to their use case, and that revolves around those retention-promoting features we found earlier.

This kind of data-driven, decision-making is what can help you keep more of your best customers, all while using your time & resources more efficiently.

To learn more about Forwrd’s predictive AI technology, go to Forwrd.ai and get started with your 90-free trial!

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