Maximize Revenue with Forwrd's New Account Scoring Feature

New mobile apps to keep an eye on

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What new social media mobile apps are available in 2023?

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Use new social media apps as marketing funnels

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Try out Twitter Spaces or Clubhouse on iPhone

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What app are you currently experimenting on?

Hey everyone,

Today we want to show you our new product release, and its main feature - account scoring

Up until today, our primary use-case has been identifying prospects likely to become sales-qualified.

But with so many B2B marketers embracing account-based marketing programs –

It's becoming mission critical to identify sales qualified accounts.

So our new account scoring feature lets you gain deeper visibility into the buying readiness of your accounts, to help account owners to focus their efforts on high-value accounts that have the greatest revenue potential.

The way you would enable this, is via the automation section in Forwrd.

Essentially, what we do is tell Forwrd to take the scores of all the contacts on the account, calculate an aggregate score, and push it to the CRM view of the account owner.

This will allow your go-to-market teams to focus on their best accounts, and get REALTIME updates on the conversion likelihood of any account, based on the behavior of its underlying contacts.

Thanks for watching, and if you need any help setting this up, we are here to help.

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