Predictive Analytics - Why You Should Care
businesses. Predictive analytics allows companies to make future predictions based on data analysis. This helps businesses allocate resources efficiently, prioritize prospects better, and respond faster to risks. Watch as Kobi shares an example of how predictive analytics can improve a company's pipeline. Stay tuned for the next video where Kobi will show you how it works!
New mobile apps to keep an eye on
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What new social media mobile apps are available in 2023?
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Use new social media apps as marketing funnels
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Try out Twitter Spaces or Clubhouse on iPhone
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What app are you currently experimenting on?
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Hi everyone, my name is Kobi Stok, and I’m the CEO and co-founder at Forwrd,
and today I’m going to quickly explain what is predictive analytics and why you should care.
First, let’s review what is analytics. Analytics is a process of collecting and analyzing data to gain insights into trends and patterns. Traditional analytics provides me a way to see what happened, historically, until today.
For example, I can see a trend of my closed opportunities from September 2022 until today.
With predictive analytics, I can extend my view even further. I can make predictions on what will happen in the future. For example, I can predict how many opportunities I will have in February 2023.
This allows me to do 3 things:
Allocate resources efficiently,
prioritize my prospects better,
and respond faster to risks.
For instance, predicting that there won’t be enough opportunities in February, can alert me to call an all-hands-on-deck meeting, in order to find new ways to increase the number of opportunities and improve our pipeline.
In the next video, I’ll show you how predictive analytics works,
So, stay tuned for more, and thanks for watching!
