Build AI Lead Scoring Models, Faster.

Stop the guesswork, accurately predict which leads are sales-ready, based on your historical data and AI algorithms (no code development required).

Trusted by leading go-to-market teams globally

Find out why Forwrd is the go-to solution for B2B SaaS companies

Trusted by leading go-to-market teams globally

Product Demo
Build lead scoring models seamlessly, integrate your models into Hubspot & Salesforce.
Stop relying on static lead scoring that is limited to one data source. Identify prospects ready to be contacted by sales, based on ALL of your go-to-market data sources.
Lead Scoring

Identify and prioritize leads faster and more accurately with predictive scoring.

Account Scoring

Rank accounts and their underlying leads methodically with account scoring.

Opportunity Scoring

Forecast your pipeline more accurately by identifying & understanding conversion drivers.

PQL Scoring

Detect product-qualified leads to improve lead prioritization and sales efficiency.

Take a Tour of Forwrd’s Lead Scoring System
Why Forwrd’s Lead Scoring Software?
Connect to all your marketing data sources. In ONE place.
Stop relying on one data source. Spin up ultra-accurate scoring models that are based on all of your go-to-market data sources.
Build your lead scoring model within minutes, using AI.
Leverage the latest in AI technology to uncover patterns and trends that traditional scoring methods might miss.
Feed the model into any CRM platform.
Let AI determine what makes an MQL, SAL, and SQL. Scores are then pushed into the business apps sellers use daily, to help them stay focused and close more business.

Watch how your conversion rates go up 📈
Our predictive lead scoring system is not one-size-fits-all. It's calibrated for the unique needs of B2B SaaS companies.
Stop Guessing, Start Converting.
Forwrd integrates with all of your data sources: Salesforce, HubSpot, Outreach, Snowflake, Redshift, and more.
Accelerate Any Go-to-Market Motion
Give your teams better visibility into prospects & customers so they can work together towards revenue growth.
Marketing Operations

Identify and prioritize high-potential leads and accounts. AI qualification creates better sales handoffs and higher conversion rates.

RevOps

Enable faster opportunity creation. Prioritize accounts and customize pitches based on account scores and conversion-driving signals.

“Our new lead scoring model uncovered 23% more opportunities, which we otherwise would have missed.”
Artium Koner
Revenue Operations Lead
Desirene N.
Workstream

"Identify and prioritize leads faster and more accurately with Forwrd's predictive scoring."

Kevin K.
Feedonomics

“Forwrd.ai makes lead scoring a BREEZE!”

Konstantin P.
Totango

“Easy to learn, significant value from day one.”

Brighie L.
Jasper.ai

“Actionable, clear insights FAST and unparalleled support.”

Allon M.
UserWay

“Forwrd delivers promising predictive insights we likely won't get elsewhere.”

Briana Hart
WalkMe

“Makes using AI so easy (with no code).”