10X More Accurate Predictive Lead Scoring Software

Accurately predict which leads are sales-ready, based on your historical data and AI algorithms (no technical skills required).

Trusted by leading go-to-market teams globally

Never Lose Sight of Key Prospects & Customers

Identify high-value prospects and at-risk customers by building predictive scoring apps (without coding or special skills).

Find out why Forwrd is the go-to solution for B2B SaaS companies

Trusted by leading go-to-market teams globally

Product Demo
~10% of your leads are sales-ready.
Let Forwrd identify them for you.
Stop relying on static lead scoring that is limited to one data source. Identify prospects ready to be contacted by sales, based on ALL of your go-to-market data sources.
Lead Scoring

Identify and prioritize leads faster and more accurately with predictive scoring.

Account Scoring

Rank accounts and their underlying leads methodically with account scoring.

Opportunity Scoring

Forecast your pipeline more accurately by identifying & understanding conversion drivers.

PQL Scoring

Detect product-qualified leads to improve lead prioritization and sales efficiency.

Take a Tour of Forwrd’s Lead Scoring System
Why Forwrd’s Lead Scoring Software?
Move Beyond One-Dimensional Scoring
Stop relying on one data source. Spin up ultra-accurate scoring models that are based on all of your go-to-market data sources.
Gain Deeper Visibility into Leads & Accounts
Leverage the latest in AI technology to uncover patterns and trends that traditional scoring methods might miss.
Align Marketing & Sales Perfectly
Let AI determine what makes an MQL, SAL, and SQL. Scores are then pushed into the business apps sellers use daily, to help them stay focused and close more business.

Tailored for B2B SaaS
Our predictive lead scoring system is not one-size-fits-all. It's calibrated for the unique needs of B2B SaaS companies.
The Future of Scoring is Cross-Cloud
Unlike traditional scoring methods, Forwrd integrates with all of your data sources: Salesforce, HubSpot, Outreach, Snowflake, Redshift, and more.
Accelerate Your B2B SaaS Go-to-Market Motions
Give your teams better visibility into prospects & customers so they can work together towards revenue growth.
Marketing Operations

Identify and prioritize high-potential leads and accounts. AI qualification creates better sales handoffs and higher conversion rates.


Enable faster opportunity creation. Prioritize accounts and customize pitches based on account scores and conversion-driving signals.

“Our new lead scoring model uncovered 23% more opportunities, which we otherwise would have missed.”
Artium Koner
Revenue Operations Lead
Desirene N.

"Identify and prioritize leads faster and more accurately with Forwrd's predictive scoring."

Kevin K.

“Forwrd.ai makes lead scoring a BREEZE!”

Konstantin P.

“Easy to learn, significant value from day one.”

Brighie L.

“Actionable, clear insights FAST and unparalleled support.”

Allon M.

“Forwrd delivers promising predictive insights we likely won't get elsewhere.”

Briana Hart

“Makes using AI so easy (with no code).”