🔥 New and free for a limited time! Say hello to Warmth Meter for HubSpot.

10X More Accurate Scoring.
Powered by AI.

Prioritize sales-ready prospects and at-risk customers with the leading predictive scoring software.

Never Lose Sight of Key Prospects & Customers

Identify high-value prospects and at-risk customers by building predictive scoring apps (without coding or special skills).

Trusted by leading go-to-market teams globally

Trusted by leading go-to-market teams globally

Trusted by leading go-to-market teams globally

Trusted by leading go-to-market teams globally

Set Your KPI.
Let AI Do the Rest.
Dial in your objective and our AI will uncover factors strongly linked to it and build an accurate scoring model for your GTM motion.
Lead Scoring

Identify and prioritize leads faster and more accurately with predictive scoring.

Account Scoring

Rank accounts and their underlying leads methodically with account scoring.

Churn Prediction

Prevent customer churn by identifying & understanding churn drivers.

PQL Scoring

Detect product-qualified leads to improve lead prioritization and sales efficiency.

Take a Tour
Redefine Your Approach to Scoring
Move Beyond One-Dimensional Scoring
Stop flying blind. Spin up ultra-accurate scoring models that are based on all your go-to-market data sources.
Gain Deeper Visibility into Leads & Accounts
Build a self-learning scoring model that automatically identifies new conversion-impacting factors in your data and updates itself automatically.
Stop Churn in its Tracks
Identify churn signals with ease, discover opportunities to delight your best customers,  and enable your frontline team to retain more customers.
Align Marketing & Sales Perfectly
Let AI determine what makes an MQL, SAL, and SQL. Scores are then pushed into the business apps sellers use daily, to help them stay focused anc close more business.

Build Scoring Models w/o an Army of Resources
No-code means you can build AI scoring models and deploy them without data teams.
The Future of Scoring is Cross-Cloud
Unlike traditional scoring methods, Forwrd integrates with all of your data sources: Salesforce, HubSpot, Outreach, Snowflake, Redshift, and more.
Accelerate Your Go-to-Market Motions
Give your teams better visibility into prospects & customers so they can work together towards revenue growth.

Identify and prioritize high-potential leads and accounts. AI qualification creates better sales handoffs and higher conversion rates.


Enable faster opportunity creation. Prioritize accounts and customize pitches based on account scores and conversion-driving signals.


Proactively retain and expand accounts. Churn and renewal scoring enables personalized outreach that drive satisfaction and loyalty.

“Traditional lead scoring is plagued with all sorts of pitfalls that Forwrd solves effortlessly by harnessing machine learning and AI.”
Sam W.
Marketing Ops
Desirene N.

"Identify and prioritize leads faster and more accurately with Forwrd's predictive scoring."

Kevin K.

“Forwrd.ai makes lead scoring a BREEZE!”

Konstantin P.

“Easy to learn, significant value from day one.”

Brighie L.

“Actionable, clear insights FAST and unparalleled support.”

Allon M.

“Forwrd delivers promising predictive insights we likely won't get elsewhere.”

Briana Hart

“Makes using AI so easy (with no code).”