Forwrd Blog

From Gut Feel to Predictive: A Field Guide for RevOps Leaders

The Hidden Cost of Siloed Data in GTM Performance

From Dashboards to Decisions: Why GTM Needs a Predictive Data Layer

Operationalize Predictive Scores Inside HubSpot

Activate Predictive AI Without Rebuilding Your Data Architecture

Forecasting, Scoring, Churn: Why These Use Cases Break Without Unified Data

Clean, Segmented Data is the Key to Predictive Success

Build vs. Buy: 5 Hidden Costs of Building Predictive Models In-House

6 Ways Forwrd Helps You Reduce Tech Bloat in 2025

Predictive AI Isn’t Just About Models

What if your GTM Stack could think for itself?

What does Productize your Data mean for GTM?

Case Study: How One SaaS Company Caught a $180K Expansion Before It Slipped Away

Read how a SaaS leader prevented expansion loss and captured $180K by unifying GTM signals with predictive intelligence.

Case Study: How a Fast-Moving SaaS Startup Got Predictive — Without Rebuilding Anything

See how a high-growth startup deployed predictive AI in weeks — no rebuild, no engineers, just real-time scores that drive action.

Case Study: How a SaaS Leader Brought Forecasting Back to Reality

Discover how one global SaaS team boosted forecast accuracy by 27% using predictive scoring layered on their existing stack.

3. How to Pick the Right Data Strategy for Predictive Success

2. Why a Single Source of Truth Is Your Fastest Path to Predictive GTM Success

1. Predictive AI Is Redefining GTM — But Your Data Might Be Holding You Back

Predictive AI is transforming how GTM teams operate — but most organizations aren’t ready to truly harness it. This article explores why data fragmentation and

3 reasons your GTM Stack is falling short on ROI

Agentic AI: Why CIOs Are Opting to Buy Instead of Build

Because of the complexity and high risk of building internal AI solutions, CIOs are increasingly opting to buy them from specialized providers.

3 Reasons Internal Enterprise AI Projects Fail—and what CIOs must do to succeed

New Release: Transform Predictive Insights into Operational Wins

New Release: Operational Insights to Align Predictive AI with Your Business process

Forwrd.AI Adds Amazon Athena Integration

We’re excited to announce a new integration with Amazon Athena, further enhancing our commitment to delivering actionable predictive AI.

Operational Dashboard: Keeping Your AI Models on Track

This new feature is designed to empower users by providing real-time visibility into the status of their AI models, data sources, and model accuracy.

AI Powered Data Enrichment & Predictor Summaries

Our new feature offers automated categories and detailed explanations for each predictor used in our predictive AI models & leverages LLMs to enhance insights.

Data Science Hiring Trends Report: 2025 Outlook

This comprehensive report emphasizes, details and analyzes the growing demand for data science resources in go-to-market departments.

10 Common Mistakes while Building an AI Model for your Go To Market

Let's explore the 10 common mistakes in building machine learning models, their implications, and how to avoid them.

New Feature Launch: Forwrd Personas

Forwrd Personas allows businesses to categories their customers & identify the characteristics common among different segments of their customer base.

Predictive AI Modeling: The Build vs Buy Dilemma

Complexities and consideration when debating a build vs buy approach for Predictive AI Modeling.

New Workflow for Data Science & AI Modeling

Forwrd has designed a workflow that simplifies the complex process of data science and AI model development.

How to Build a Customer Churn Prediction Model

A guide to walk you through the steps necessary to design and build a customer churn predictive model.

AI Field Segmentation by Forwrd: Use Case & Feature

Explore how text normalization techniques can affect AI modeling building and the accuracy of your Predictive AI model.

6 CRM Fields that Will Impact Your Predictive Lead Scoring Model

Six CRM fields that you might be tempted to ignore but shouldn't when creating your predictive lead scoring model.

Forwrd Acquires LoudNClear

Acquisition of conversational AI technology company LoudnClear.ai marks a pivotal step in corporate strategy.

Handle Incomplete Values in Your Model Workflow

Easily define your approach to blank fields and incomplete data based on your business logic within the Forwrd predictive AI model builder.

New 'Decision Base' UI & Base Explorer

It's now easier to review the data that's included in your decision base. Review all the keys and values included your decision base data.

New! Nested Conditions in 'Metric'

You can now target ultra-specific business objectives, enabling you to build models that capture the finest nuances of your revenue operations.

How to Reduce RevOps Dependency on Technical Teams

Today's data tsunami presents significant challenges for RevOps teams. Watch this video to learn how RevOps leaders can reduce dependency on technical teams.

Predictive AI 2.0 is Here (And Savvy Revenue Leaders Use it to Win)

Learn how revenue leaders can use predictive scoring 2.0 to steer their go-to-market ships with data-driven decisions that actually move the needle.

New Correlation Engine – Setting a New Standard of Precision

We've rebuilt our Correlation Engine from the ground up, leveraging cutting-edge technology to deliver the most accurate predictions yet!

5 Reasons No-Code Data Science is a Superpower for GTM Teams

Discover all the ways no-code data science platforms enable GTM teams to test hypotheses, save costs, and boost efficiency.

Lead Scoring Software – 5 Mistakes When Picking a Solution

Lead scoring software is a critical component for successful revenue operations. Avoid these 5 mistakes when choosing a solution for your business.

The Black Box of HubSpot's Predictive Lead Scoring

HubSpot touts their predictive lead scoring as a key differentiator, but there's one big issue with their model - it's a total black box.

New! AI Segments

In the same way ChatGPT can categorize a grocery list by departments, Forwrd has its own LLM that monitors your data and surfaces related segments.

Marketing Operations KPIs by Team Size

Explore the top marketing operations KPIs from the marketingops.com community's annual survey. Measure your success with these key performance indicators.

Lead Scoring Salesforce Should Have Offered You

As AI advances, and companies collect more data than ever before, a superior method for scoring emerges as an alternative to the lead scoring salesforce offers.

Free Lead Scoring Template - Use it to Evaluate Leads

This free spreadsheet is a lead scoring template that is designed to empowers you to tailor a lead scoring system for your unique business objective. 

10 Marketing Operations KPIs for 2024

With 2024 now underway, marketing ops leaders must ensure they're tracking the marketing operation KPIs that will define success for their company this year.

Lead Scoring System: 4 AI Models to Drive Revenue in 2024

Learn how an effective lead scoring system with four AI models can streamline your marketing and sales and maximize your pipeline in 2024.

Forwrd.ai Achieves SOC 2 Type 2 Certification

We are glad to share that Forwrd.ai has successfully achieved SOC 2 Type 2 certification.

Lead Scoring: How to Identify Degrading Scores

Learn about lead scoring best practices for identifying and addressing degrading lead scores to keep your sales pipeline healthy.

5 Signs a Lead Scoring Model Needs a Tune Up  

Discover the indicators that signal your lead scoring model needs recalibrating. Optimize your B2B SaaS marketing operations with these insights.

Revive Your Sales Pipeline by Scoring Old Leads

Using predictive scoring to analyze and re-engage old leads can boost your sales pipeline. Learn how revenue teams realize the untapped potential in old leads.

6 Benefits of Cross-Cloud Scoring

Cross-cloud scoring is a game-changer for B2B SaaS go-to-market teams. Learn why it outshines one-dimensional scoring in lead quality assessment.

Improving Territory Management w/ Predictive Scoring

Learn how B2B SaaS leader Copado improves territory management w/ predictive scoring to achieve balanced, fair distribution of leads & opps across territories.

New! Self-Learning Scoring Models

Learn about our self-learning scoring models feature. The models become smarter every day, learning from new data!

6 Things To Do Before Implementing Predictive Scoring

This blog post outlines a step-by-step process for successfully leveraging predictive analytics in B2B SaaS marketing

Marketing & Sales Alignment: How to Boost it in 2024

Learn why you should embrace predictive AI to promote a more productive and harmonious marketing and sales alignment.

Your ABM Motion is Incomplete w/o AI Account Scoring

Incorporating AI Account Scoring into your ABM motion is not a luxury but a necessity. Read our latest blog post to find out why.

PLG Strategy: 6 Ways to Optimize It Today

Optimizing your Product-Led Growth strategy is a self-service imperative that is crucial for growth. Explore six key tips for optimizing your PLG strategy.

No Code Analytics: 6 Benefits for Go-to-Market Teams

Discover six key benefits of no-code analytics for Go-to-Market teams in B2B SaaS RevOps. Gain insights, reduce costs, and more!

RevOps Consulting: Is it Worth it?

Let’s explore the value of RevOps consulting and introduce a tool that comes bundled with a consultancy service that provides similar benefits.

RevOps as a Service vs. In-House Team

Explore the differences between using RevOps as a service and hiring an in-house RevOps team, to make informed decisions for your company.

No-Code Machine Learning: Self-Sufficiency for GTM

Discover how the quiet revolution of no-code machine learning is liberating revenue teams from their dependence on analysts and data teams.

RevOps Tools - 6 Must-Haves for Maximum Efficiency

In this article, we cover 6 essential RevOps tools that are central to modernizing your approach and maximizing efficiency.

Two Customer Churn Models to Boost Retention

Learn how two customer churn models can transform your retention strategy. Leverage predictive insights for proactive customer engagement and growth.

Lead Conversion Rate: Boost it w/ Predictive Scoring

Boost your Lead Conversion Rate with predictive lead scoring. Elevate RevOps strategy and maximize conversions.

Revenue Operations Metrics for B2B SaaS

Unlock your revenue potential with strategic Revenue Operations metrics. Discover how to optimize performance and drive growth.

How Does RevOps Help Companies Scale?

Discover how RevOps empowers B2B SAAS companies to scale efficiently and drive success. Unlock growth potential with RevOps.

Skyrocket SaaS Sales Efficiency w/ Predictive Scoring

Discover how predictive scoring platforms like Forwrd.ai enhance SaaS sales efficiency by prioritizing high-potential accounts based on hard data.

Account Scoring w/ Predictive AI: Boosting Efficiency

Discover how predictive account scoring can enhance B2B RevOps efficiency by prioritizing promising accounts.

AI Marketing Stack: A Getting Started Guide

Discover how AI marketing enhances B2B SaaS performance. Learn about data enrichment, lead scoring, conversational marketing, and content generation using AI.

Pardot Lead Scoring vs. Forwrd.ai

Ever wondered how Forwrd's AI lead scoring stands up against Pardot's lead scoring? We've got the lowdown in our latest blog post.

New! AI Slack Alerts Engine

No more playing hide-and-seek with your reps. Set personalized Slack alerts, and inject deal-closing insights into the Slack account of your frontline teams.

New! Mixpanel Integration

We’re buzzing with excitement to announce our integration with Mixpanel.

Predictive Lead Scoring HubSpot Wish They Built

Let's explore how Forwrd.ai's AI lead scoring for Hubspot compares against HubSpot's out-of-the-box rule-based lead scoring solution.

MQL to SQL Conversion Rate Benchmarks: In-Depth Guide

Elevate B2B SaaS success with effective MQL to SQL benchmarking. A comprehensive guide for RevOps leaders navigating lead conversion strategies.

NEW! Performance Benchmarks

Compare predicted results from a predictive model with your current performance and stay on top of risks & opportunities related to your goals. Gain insight into where AI predicts you’ll be in the future and improve go-to-market performance.

AI Lead Scoring – The Low-Hanging Fruit for 2024

AI lead scoring offers a high-impact, low-effort way to identify sales-ready prospects in your cross-cloud customer data, without having to involve analysts.

PLG Strategy: Predictive Lead Scoring for PQLs

Predictive lead scoring can be a powerful tool for B2B SaaS companies that offer free trials or a freemium model—enabling them to identify prospective customers who are likely to convert based on product usage data and behavior pattern analysis, ultimately increasing chances of successfully acquiring new customers or expanding existing ones!

How to Enrich Salesforce with Revenue Intelligence

GTM teams have access to more data than ever before, but making sense of it all can be daunting. Forwrd makes it easy for GTM leaders to enrich Salesforce with revenue intelligence, so they can make informed decisions and prioritize their best users.

Powtoon Case Study

Read how PowToon was able to boost Marketing Ops efficiency & SDR productivity - achieves 10X faster lead response time and 4X more PQLs.

Why Rule-Based Scoring Just Won’t Cut it in 2023

Learn why rule-based scoring is no longer a valid way to qualify leads and users. Find out about the limitations of this method and how you can find a better way to perform deep qualification.

What is Predictive Analytics?

Predictive analytics is a type of data analytics that makes predictions about future trends, behaviors, outcomes, and more. Check out this post to learn all about it.

Decision-Making Waste – How to prevent it?

Business leaders should be familiar with decision-making waste, an inefficiency that stems from employees delegating decisions to their managers rather than making those decisions themselves.

To Drive RevOps Success, You Need a Data Warehouse

To drive RevOp success, relying on CRM data alone is no longer sufficient—you got to be able to see all your customer data in one place to better enable GTM employees to make informed decisions.

You Can Now Connect Outreach Data to Forwrd

Trying to understand how potential customers move through the buying process? Connect your Outreach data to Forwrd and get insights into what's working and what's not.

Turn Data Into Revenue by Treating Data as a Product

In this post, we explore the data product model and how treating data as a product can help your organization reduce implementation time and get more value from corporate data.

Predictive Analytics: Unlocking Sales Growth

Discover how predictive analytics revolutionize modern sales strategies. Elevate your GTM game with Forwrd.ai's powerful insights.

Data Driven Marketing: Stir to a Data Driven Approach

Elevate B2B strategies with data-driven marketing techniques for enhanced success. Learn how to make informed decisions and boost engagement.

How to Leverage Automation & AI for Better Data ROI

Learn how automation and AI can help you speed up your data-driven processes and get more value out of the data you already have.

How to help employees successfully become data-driven

Discover how to make data accessible and actionable for all employees with Forwrd.ai's help. Bridging the gap between data scientists and frontline employees is crucial for success in the age of big data.

How GTM Leaders Can Eliminate Data Bottlenecks

Streamline GTM success by overcoming data bottlenecks. Learn how automation and AI empower GTM leaders for efficient, value-driven decision-making

Driving Growth in a Downturn w/ Predictive Analytics

Navigate tech industry shifts with no-code predictive analytics. Drive efficiency, autonomy, and growth in uncertain times. See how Forwrd empowers teams

Forwrd.ai emerges from stealth with $3.5M seed round

Artificial intelligence startup Forwrd.ai has emerged from stealth mode with a $3.5 million seed round led by Angular Ventures.

Gartner: Self-service analytics has immense value

Learn about the benefits of self-service analytics and how they can help your business achieve its goals.

How CMOs Can Forecast Pipeline Accurately

Enhance CMO success with accurate pipeline forecasts. Explore methods, challenges, and a no-code solution for confident decision-making in marketing

Forwrd Wins the Intellyx Digital Innovator Award

Forwrd earns the 2022 Digital Innovator Award from Intellyx. Recognized for disruptive predictive analytics, advancing enterprise digital transformation

Descriptive VS Predictive Analytics

Predictive analytics are becoming an increasingly important part of the modern marketer's toolkit. But what are they and how do they differ from descriptive analytics?