We believe that what gives go-to-market teams a competitive edge is fast, data-led decision-making on the front line, where corporate strategy meets reality and customers are either won or lost.
Forwrd’s founder, Kobi Stok faced a challenge at his previous role as SVP Product at WalkMe (NASDAQ:WKME) – predicting which customers will churn, based on product implementation and usage.
The process of preparing the data, analyzing it, deploying an AI model, and training it was cumbersome, requiring dozens of stakeholders and six months of planning and work.
Frustrated by the lack of efficiency, Kobi set out to build a solution that would automate the integration of all the required pieces: ETL, data warehouse, Data Ops, machine learning, ML Ops, and reverse ETL.
That’s how Forwrd was born—a platform that lets any GTM leader create, deploy, and understand predictive models to predict outcomes and enable frontline employees to focus on their best leads, accounts, and customers with critical insights.
With Forwrd, companies can save hundreds of thousands of dollars in overhead while unlocking value through faster iteration cycles. Forwrd is becoming a trusted name for B2B SaaS companies across the world.