We believe what gives companies a competitive edge is fast, data-LED decision-making.
Not just among executives, but especially on the front line, where corporate strategy meets reality and customers are either won or lost.
Our mission is to bridge the gap between non-technical employees and their ability to make data-driven decisions that impact revenue growth.
We're a group of experienced SaaS operators with a proven track record in designing and building enterprise-grade products at scale.
A serial entrepreneur with two decades of experience in building B2C and B2B software from design to scale.
Prior to Forwrd, Kobi was SVP Product at WalkMe, where he led the global product strategy group with a focus on scale, growth, and innovation.
Kobi joined WalkMe through the acquisition of Abbi.io, a mobile AI company where he was co-founder and CTO.
Erez brings over 25 years of IT sales experience.
He has gained vast experience holding executive positions at several Cybersecurity and Networking companies, while leading the regions he served to sustainable growth and increased profitability.
Erez led Indegy’s (acquired by Tenable) international Sales. Prior to that, he was the first sales hire at Cato Networks and was responsible for assembling and establishing the EMEA & APAC business and channel from scratch to a multi-million business.
Before joining Cato Networks, Erez managed the EMEA Cloud Sales team at Imperva Inc (NDAQ: IMPV) where he led Imperva’s Cloud Business Development & Channel Management.
Erez brings over 25 years of IT sales experience.
He has gained vast experience holding executive positions at several Cybersecurity and Networking companies, while leading the regions he served to sustainable growth and increased profitability.
Erez led Indegy’s (acquired by Tenable) international Sales. Prior to that, he was the first sales hire at Cato Networks and was responsible for assembling and establishing the EMEA & APAC business and channel from scratch to a multi-million business.
Before joining Cato Networks, Erez managed the EMEA Cloud Sales team at Imperva Inc (NDAQ: IMPV) where he led Imperva’s Cloud Business Development & Channel Management.
A software entrepreneur with more than a decade of experience building complex military-grade systems, enterprise analytics platforms, and Verizon Media's core advertising product.
In the IDF, he served as an officer in the intelligence corps for ~7 years, managing software engineering teams.
A software entrepreneur with a decade of experience.
Before Forwrd, Elran built and maintained the internal analytics engine of AOL/Yahoo, as well as developed real-time bidding algorithms at Taptica.
3rd employee ever at Wix and the first designer, Ilya is a creative beast with 15 years of experience designing B2B and B2C products.
His deep familiarity with various stages of the product development process enables him to bring a pragmatic approach to design, through a clean brand, intuitive UI, and seamless UX.
An experienced product marketer with a proven track record in planning and managing intricate product launches and product marketing teams at top-tier B2B (WalkMe) and B2C (Waves) organizations.
An electrical engineer turned full stack developer, with experience in designing, testing, and maintaining B2B CRM and analytics systems.
A former flight attendant, Yuval brings explosive energy and customer-centric approach to business development, leading initiatives to engage new business and design partners.
Co-founder and CEO of Arbe (NASDAQ: ARBE), Kobi is a successful entrepreneur with over 20 years of experience leading technology and media startups, from the seed stage to acquisition.
Before founding Arbe, Kobi was the Founder and President of Taptica, a London Stock Exchange-listed company, and Founder and CEO of Logia, a mobile content platform acquired by Mandalay Digital.
GTM teams lack access to critical data and can't easily detect qualified leads & at-risk users, resulting in disconnect between sales offers and user needs.
Sales reps & marketing managers often rely on intuition to decide which users to engage with and how – without having a data-led framework in place.
Revenue teams aren't sure which actions to take on leads, leaving reps shooting in the dark and leading to poor sales and retention outcomes.
Automatically identify leads likely to convert, based on engagement and product-usage data from all of your mission-critical information systems.
Empower your GTM team to go after the optimal prospects, with an automatically-updated priority list of your least and most engaged users.
Spoon-feed your GTM team with real-time recommendations that are personalized to reps and allow them to retain & convert users faster than ever before.
Enable sales reps to engage with their most qualified prospects, in a timely and hyper-personalized way, to accelerate sales velocity and skyrocket sales outcomes.
Point sales reps to qualified leads in real-time and share with them personalized recommendations to help engage leads with hyper-relevant content faster.
Easily detect opportunities that require attention and enable reps with their next best action toward closing a sale, to help reps take data-led actions with high likelihood to improve their close rate.
Introduce your team to a streamlined workflow that integrates seamlessly into your sales motion, helps reps convert more opportunities, and reduces CAC.
Enable marketing managers to respond to leads at risk in the most timely, personalized, and meaningful way to accelerate conversions, deliver a personalized experience, and reduce CAC.
Identify PQLs at risk, uncover risk factors, and enable your sales team with data-driven action items likely to increase conversions.
Pin point highly-engaged customers and enable email marketing managers with actions likely to expand their account and boost customer lifetime value.
Uncover the ideal persona to target in paid campaigns to help campaign managers reduce marketing spend, boost conversions, and increase ROI.
