AI Lead Scoring for HubSpot

Ridiculously Accurate. Completely Automatic.

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Say Sayonara to Broken Models & Human Intervention

Stop qualifying leads like it’s 2010 and get an accurate view into your leads.

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A New Era of AI: Removing the Guesswork

Imagine having an unbiased AI model, customized for your team's needs, up and running by next Monday.

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Self-learning. self-improving.

Let AI take the wheel and start qualifying your best prospects like an absolute genius!

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Drive your team to action. Massive action.

Automatically inject scores & insights into tools your SDRs use daily, helping them craft a perfect pitch.

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Keep your eyes on the ball

Monitor lead scores like a hawk and see how Forwrd's predictions boost GTM performance.

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See what our clients say

Leverage AI and automation to prioritize your best leads, accounts, and customers and enable your GTM teams with deal-closing insights.

Forwrd G2 reviews

“97% faster lead qualification”

"Our SDRs love it! Forwrd integrates with HubSpot seamlessly, making it easy to feed SDRS with predictions & insights in the CRM"

Forwrd AI Cato Networks success story
Liran Kringel
Marketing Ops at Cato Networks

"4X more PQLs"

PowToon boosts Marketing Ops efficiency & SDR productivity - achieves 10X faster lead response time and 4X more PQLs.

Powtoon testimonial
Artium Koner
Marketing Operations & Automation at Powtoon

“21% more qualified pipeline”

“Forwrd helps us exceed our pipeline targets. Its predictions help us stay focused and deliver significant value from day one.”

Forwrd AI Totango success story
Konstantin P.
Growth Manager at Totango

"78% accuracy predicting retention"

Forwrd's models help us to answer tough questions in a rapidly changing environment.

Lindsay Bigelow
Sr. Director, Global Customer Success Operations
at Jasper

"75% accuracy predicting churn"

We replaced our old health score (3 variables) with Forwrd's model (36 variables) which predicts churn with 75% accuracy.

Brighie Leach
Data Science Manager
at Jasper

“31% better retention"

WalkMe uncovers non-obvious factors that lead to churn - achieves 31% improvement in retention efforts.

Forwrd AI WalkMe success story
Matan Sagi
BI Team Lead at WalkMe
Frequently Asked Questions
Question - How can AI accurately score leads when our industry is highly unpredictable?
Question - We have a small sales team, and our historical data may not be sufficient for accurate lead scoring. Can AI lead scoring still work for us?
Question - What if the AI model fails to consider important qualitative factors that impact lead outcomes, such as personal relationships or unique customer circumstances?
Question - We already have experienced marketing managers who are adept at lead scoring. Why should we trust an AI model over their expertise?
Question - We’re concerned about the privacy and security of our data. How can we be confident that our sensitive sales information will be protected while using this AI feature?
What are your Terms of Use and Privacy Policy?