Customer Scoring: Stop Churn in its Tracks

Stay ahead of potential churn, take action to retain at-risk customers, and discover opportunities to delight customers in ways you never thought possible.

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A Closer Look at Forwrd's Customer Scoring Solution

Self-learning, self-improving models

Forget about generic, one-size-fits-all scoring methods. Forwrd’s AI algorithms continuously monitor customer behavior and identify those likely to churn, so your team can focus retain and expand their best customers.

Cross-cloud lead scoring

Ditch your one-dimensional scoring method. Seamlessly integrate Forwrd with your CRM, support ticketing, marketing automation, product analytics, and more, to generate holistic customer scores based on your users' multi-channel journeys.

View customer engagement signals in real-time

Critical issues going unnoticed? Let’s change that. Our real-time customer scoring gives you up-to-the-minute insights on at-risk customers, so you can act fast, meet their expectations, and delight them.

Automatic insights routing

Help your CSMs to craft the perfect pitch, every time, at the right time. Stop wasting time manually emailing your CSMs with instructions. Automatically inject scores and insights into the tools they already use, to streamline processes and help CSMs exceed their retention goals.

Performance dashboard

Monitor your predictions, top-line metrics, and retention efforts with a dashboard that helps you understand the impact of your predictions on your teams’ performance, letting you identify opportunities, celebrate wins, and track the ROI of Forwrd.

Don’t take our word for it. See what our clients say.

Leverage AI and automation to prioritize your best leads, accounts, and customers and enable your GTM teams with deal-closing insights.

Forwrd G2 reviews

"78% accuracy predicting retention"

Forwrd's models help us to answer tough questions in a rapidly changing environment.

Lindsay Bigelow
Sr. Director, Global Customer Success Operations
at Jasper

"4X more PQLs"

PowToon boosts Marketing Ops efficiency & SDR productivity - achieves 10X faster lead response time and 4X more PQLs.

Powtoon testimonial
Artium Koner
Marketing Operations & Automation at Powtoon

"75% accuracy predicting churn"

We replaced our old health score (3 variables) with Forwrd's model (36 variables) which predicts churn with 75% accuracy.

Brighie Leach
Data Science Manager
at Jasper

“97% faster lead qualification”

"Our SDRs love it! Forwrd integrates with HubSpot seamlessly, making it easy to feed SDRS with predictions & insights in the CRM"

Forwrd AI Cato Networks success story
Liran Kringel
Marketing Ops at Cato Networks

“21% more qualified pipeline”

“Forwrd helps us exceed our pipeline targets. Its predictions help us stay focused and deliver significant value from day one.”

Forwrd AI Totango success story
Konstantin P.
Growth Manager at Totango

“31% better retention"

WalkMe uncovers non-obvious factors that lead to churn - achieves 31% improvement in retention efforts.

Forwrd AI WalkMe success story
Matan Sagi
BI Team Lead at WalkMe

Integrated with tools you already use & love

Easily connect your data to Forwrd to enable GTM teams to surface deeper prediction & insights that make all the difference in the world.

Totango logo
Totango
Salesforce logo
Salesforce
Zoominfo logo
ZoomInfo
HubSpot logo
HubSpot
Snowflake logo
Snowflake
Intercom logo
Intercom
bigquery logo
BigQuery
marketo logo
Marketo
Redshift logo
Redshift
outreach logo
Outreach
Google Sheets - Forwrd AI predictive lead scoring integrations
Google Sheets
Segment - Forwrd AI predictive lead scoring integrations
Segment
Totango logo
Totango
Salesforce logo
Salesforce
Zoominfo logo
ZoomInfo
HubSpot logo
HubSpot
Snowflake logo
Snowflake
Intercom logo
Intercom
bigquery logo
BigQuery
marketo logo
Marketo
Redshift logo
Redshift
outreach logo
Outreach
Google Sheets - Forwrd AI predictive lead scoring integrations
Google Sheets
Segment - Forwrd AI predictive lead scoring integrations
Segment