Lead Scoring: Focus on Leads Likely to Convert
Rank and prioritize top leads. Plan your outreach activities based on prospects' engagement signals to streamline and optimize your go-to-market motions.
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Four simple steps to unlocking revenue & efficiency from data
1. Connect data sources
Connect all of your data sources with a few clicks, via native oAuth integrations.
2. Set a business objective
Teach Forwrd what you are looking to achieve. Any stage in the customer lifecycle is game.
3. Generate AI-powered predictions
Generate a model, based on a deep analysis that uncovers the factors that impact your objective.
4. Activate results
Activate your predictions and their respective explanations in tools your GTM teams use daily.
A Closer Look at Forwrd's Lead Scoring Solution
Self-learning, self-improving models
Say goodbye to generic, one-size-fits-all scoring methods. Forwrd’s AI algorithms continuously monitor your leads and detect those likely to convert, so your team can focus on the most qualified leads.
Cross-cloud lead scoring
Ditch your one-dimensional scoring method. Seamlessly integrate Forwrd with your CRM, marketing automation, product analytics, and data warehouse, to generate holistic scores based on your users' multi-channel journeys.
View lead engagement signals in real-time
Basing your sales decisions on outdated data? Let’s change that. Our real-time account scoring gives you up-to-the-minute insights on your best accounts (and their underlying leads) so you can act fast and beat your competitors to the punch.
Automatic insights routing
Help your SDRs craft the perfect pitch, every time, at the right time. Stop wasting time manually emailing your reps. Automatically inject scores and insights into the tools your sellers already use.
Performance dashboard
Monitor your predictions, top-line metrics, and GTM efforts with a dashboard that helps you understand the impact of your predictions on your teams’ performance, letting you identify opportunities, celebrate wins, and track the ROI of Forwrd.
Don’t take our word for it. See what our clients say.
Leverage AI and automation to prioritize your best leads, accounts, and customers and enable your GTM teams with deal-closing insights.
"78% accuracy predicting retention"
Forwrd's models help us to answer tough questions in a rapidly changing environment.
at Jasper
"4X more PQLs"
PowToon boosts Marketing Ops efficiency & SDR productivity - achieves 10X faster lead response time and 4X more PQLs.
"75% accuracy predicting churn"
We replaced our old health score (3 variables) with Forwrd's model (36 variables) which predicts churn with 75% accuracy.
at Jasper
“97% faster lead qualification”
"Our SDRs love it! Forwrd integrates with HubSpot seamlessly, making it easy to feed SDRS with predictions & insights in the CRM"
“21% more qualified pipeline”
“Forwrd helps us exceed our pipeline targets. Its predictions help us stay focused and deliver significant value from day one.”
“31% better retention"
WalkMe uncovers non-obvious factors that lead to churn - achieves 31% improvement in retention efforts.
Integrated with tools you already use & love
Easily connect your data to Forwrd to enable GTM teams to surface deeper prediction & insights that make all the difference in the world.
