Case Study: How One SaaS Company Caught a $180K Expansion Before It Slipped Away
Read how a SaaS leader prevented expansion loss and captured $180K by unifying GTM signals with predictive intelligence.
New mobile apps to keep an eye on
Hendrerit enim egestas hac eu aliquam mauris at viverra id mi eget faucibus sagittis, volutpat placerat viverra ut metus velit, velegestas pretium sollicitudin rhoncus ullamcorper ullamcorper venenatis sed vestibulum eu quam pellentesque aliquet tellus integer curabitur pharetra integer et ipsum nunc et facilisis etiam vulputate blandit ultrices est lectus eget urna, non sed lacus tortor etamet sed sagittis id porttitor parturient posuere.
- Lorem ipsum dolor sit amet consectetur rhoncus ullamcorper ullamcorper
- Mauris aliquet faucibus iaculis dui vitae ullamco
- Posuere enim mi pharetra neque proin vulputate blandit ultrices
- Posuere enim mi pharetra neque pellentesque aliquet tellus proindi
What new social media mobile apps are available in 2023?
Sollicitudin rhoncus ullamcorper ullamcorper venenatis sed vestibulum eu quam pellentesque aliquet tellus integer curabitur pharetra integer et ipsum nunc et facilisis etiam vulputate blandit ultrices est lectus vulputate eget urna, non sed lacus tortor etamet sed sagittis id porttitor parturient posuere.
Use new social media apps as marketing funnels
Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu bibendum at varius vel pharetra nibh venenatis cras sed felis eget.
- Lorem ipsum dolor sit amet consectetur fringilla ut morbi tincidunt.
- Mauris aliquet faucibus iaculis dui vitae ullamco neque proin vulputate interdum.
- Posuere enim mi pharetra neque proin bibendum felis donec et odio.
- Posuere enim mi pharetra neque proin aliquam mauris at viverra id mi eget.
“Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat.”
Try out Twitter Spaces or Clubhouse on iPhone
Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque velit euismod in pellentesque massa placerat volutpat lacus laoreet non curabitur gravida odio aenean sed adipiscing diam donec adipiscing tristique risus amet est placerat in egestas erat imperdiet sed euismod nisi.
What app are you currently experimenting on?
Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu bibendum at varius vel pharetra nibh venenatis cras sed felis eget.
This CRM provider had a familiar problem:
Too many tools, too little signal.
They had all the right systems — Salesforce, Snowflake, Gainsight, HubSpot — but each team was stuck in their own silo.
- CS tracked health scores in Gainsight
- Sales lived in Salesforce
- Product usage sat quietly in Snowflake
And while each team had their own data, no one had the full picture.
The Missed Opportunity
One of their enterprise customers started expanding fast.
Five new departments onboarded. Product usage spiked.
There were clear signals of growth — but no alerts, no prioritization, no outreach.
By the time anyone in Sales noticed, it was too late.
A competitor had already stepped in and captured the expansion.
That deal — easily worth $180K — never should have been missed.
What Changed
They brought in Forwrd to fix the core issue: signal fragmentation.
But instead of rebuilding their stack or moving data around, they plugged Forwrd’s predictive GTM layer directly into their existing tools.
Within weeks:
- Data across product, sales, and CS was virtually connected
- Expansion signals were modeled and scored
- Sales was alerted in real time, right inside Salesforce
And when a similar usage pattern appeared in another account?
This time, they didn’t miss it. Sales reached out — and closed a high-value expansion.
The Takeaway
You don’t need more dashboards.
You need your stack to think — and your data to act like a product.
With Forwrd, this company didn’t just fix a leak — they changed how their GTM system functions.
From reactive to predictive. From siloed to aligned.
