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Over $630 billion of venture capital was invested in tech companies in 2021.
Let’s fast forward to Q2 2022.
Interest rates are rising, market liquidity is declining, and so does public and private market valuations.
Start-ups are cutting headcount and marketing budgets, and while it doesn’t mean the world is ending, it’s clear that the industry is shifting from growth to efficiency metrics.
This reality calls for better utilization of resources, increased employee autonomy, and above all – agility.
And in this new environment, the frontline (i.e., marketing and sales) must be able to run independently to deliver results.
But how can you untangle bureaucracy and technical dependencies to help revenue-generating teams to execute autonomously and with confidence?
This is where no-code solutions can help.
If you have been in tech for a while, you already know that no-code development platforms are tools for building all sorts of software applications without coding.
Even the former CEO of GitHub said he believes that in the near future all applications will run on no-code platforms, allowing non-technical workers to realize value from software and automation.
Tools like Zapier and Airtable are popular alternatives to traditional software development, designed specifically for non-technical business users seeking to build solutions for improving efficiencies and driving faster results.
“The future of coding is no coding at all.” – Chris Wanstrath, Former CEO at GitHub.
The real beauty of no-code platforms is that they move the power of innovation into the hands of your entire organization.
Non-technical business managers can step in and meet the demands for faster data-driven insights across business functions.
At Forwrd, we talk to dozens of Marketing and Sales teams each month, and we know for a fact that it’s challenging for them to leverage data to improve results.
Yes, go-to-market teams collect mountains of data. And still, it’s nearly impossible for them to use it to predict outcomes.
Imagine being able to predict which marketing channels and sales outreach activities will work and which ones to avoid.
We find that the idea of running complex data analyses typically discourage business managers.
Why? Simply because they well understand they won’t be able to surface actionable business predictions in a timely fashion.
Being forced to go through analysts, data teams, integration developers, and other gatekeepers, just to develop predictions from data is demoralizing, to say the least.
And now, when resources are running low, go-to-market teams must think creatively and try alternatives that can set them apart and accelerate business outcomes.
Forwrd offers a unique, agile solution for go-to-market leaders that want to leverage data to drive revenue growth through actionable business predictions.
Forwrd dramatically cuts the time it takes to surface revenue-impacting predictions, allowing anyone in your marketing or sales organization to generate predictions in a matter of minutes.
To see a live demo of Forwrd, the no-code predictive analytics for business leaders, sign up below, and we will get you up and running in no time.
