New mobile apps to keep an eye on
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What new social media mobile apps are available in 2023?
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Use new social media apps as marketing funnels
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Try out Twitter Spaces or Clubhouse on iPhone
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What app are you currently experimenting on?
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As a B2B SaaS RevOps leader, setting a benchmark for the MQL to SQL conversion rate is like setting the sails of a ship to navigate the choppy waters of lead generation.
It can help measure the effectiveness of marketing campaigns and lead generation efforts and provide direction for the team to follow.
But how can a manager set an effective benchmark?
Here are some steps to consider:
- Analyze past data: Delve into the treasure trove of past data on MQL to SQL conversion rates, much like a detective solving a mystery. This can provide a starting point for setting the benchmark, like a compass pointing the way.
- Look at industry benchmarks: Explore industry benchmarks for MQL to SQL conversion rates. This can help provide context for what is considered a good conversion rate within the industry and set realistic expectations.
- Consider team resources: Consider the resources available to the team when setting the benchmark. If the team has a limited budget, the benchmark may need to be set lower to reflect this, like a chef adjusting the recipe based on the ingredients available.
- Set realistic goals: Set a benchmark that is challenging but achievable, like a coach pushing their team to perform their best. Setting an unrealistic benchmark can demotivate the team and lead to burnout, like a runner attempting to break a world record without proper training.
- Communicate the benchmark: Once the benchmark has been set, communicate it clearly to the team, like a captain addressing the crew before embarking on a voyage. The team should understand what the benchmark is, why it is important, and how it will be measured.
- Monitor progress: Regularly monitor the team's progress towards the benchmark, like a gardener tending to their plants. This will help identify areas where the team is performing well and where improvements can be made.
Overall, setting a benchmark for MQL to SQL conversion rates can help B2B SaaS RevOps leaders to track the team's performance and make data-driven decisions to improve lead generation efforts.
By following these steps, RevOps leaders can chart a course to success and navigate the ever-changing seas of business.
