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New! Nested Conditions in 'Metric'

New! Nested Conditions in 'Metric'New! Nested Conditions in 'Metric'

New mobile apps to keep an eye on

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What new social media mobile apps are available in 2023?

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Use new social media apps as marketing funnels

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Try out Twitter Spaces or Clubhouse on iPhone

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What app are you currently experimenting on?

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Why we Developed This Feature

Over the past year, we've deployed 100s of models on the Forwrd platform.

Listening to the unique needs of our customers, we've decided to beef up the business-logic layer of the platform with no-code nested conditionals.

What is the 'Metric Layer' in Forwrd

As a reminder, the 'metric' or business objective layer helps our users to define that target metric they would like to predict for.

The business objective can be any stage of the customer lifecycle, be it on the acquisition side, conversion side, or the retention side.

How This Helps Your Revenue Operations

The latest upgrade to 'metric' layer lets you target ultra-specific business objectives, enabling you to build models that capture the finest nuances of your revenue operations.

This enables you to build predictive models with deeper and more intricate logic, further improving their accuracy, letting you tackle more advanced use cases with your predictive models with precision and agility.

We can’t wait to see how you leverage these new tools!

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