New! Mixpanel Integration

New mobile apps to keep an eye on

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What new social media mobile apps are available in 2023?

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Use new social media apps as marketing funnels

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Try out Twitter Spaces or Clubhouse on iPhone

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What app are you currently experimenting on?

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We’re buzzing with excitement to announce our integration with Mixpanel.

Everyone knows that product-usage data is like a turbo boost for driving growth and improving retention and expansion metrics.

But surprisingly, many product-led companies are still not fully leveraging this data, because doing so requires a whole army of resources.

And that's where our new integration with Mixpanel comes in to save the day.

By combining Forwrd's predictive AI with Mixpanel's usage data, you can surface critical opportunities and risks faster than ever before – and drive your sales and customer success teams to take precise and timely actions.

This native Mixpanel integration seamlessly aggregates event data and user attributes, ensuring a 360, holistic view of your prospects and customers.

Here's how it works:

Step 1: Connect Mixpanel to Forwrd – Connect Mixpanel to Forwrd, and Forwrd will automatically aggregate and handle event data and user attributes. Forwrd works continuously, so when new events or user attributes are added, Forwrd will update itself automatically.
Step 2: Enrich customer data with product-usage data – Now that your Mixpanel data is sorted, you can easily combine it with your contact and account objects, using our decision base builder. This allows you to create a comprehensive view of your customers and prospects.
Step 3: Update your model. Predict Outcomes. Enable your team – Once your predictive AI model is ready, you can sync its powerful predictions back to HubSpot, Salesforce, or even create Slack alerts.This enables your go-to-market team with valuable insights, no matter where they work.

If you're using Mixpanel and want to leverage product usage data for your growth, retention, or expansion motions – we're here to help.

Visit Forwrd.ai to book a free consultation call and unlock more value from your Mixpanel data and dramatically improve your product-led growth motions.