Powtoon Case Study

Powtoon Case StudyPowtoon Case Study

New mobile apps to keep an eye on

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What new social media mobile apps are available in 2023?

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Use new social media apps as marketing funnels

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Try out Twitter Spaces or Clubhouse on iPhone

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What app are you currently experimenting on?

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10-year old visual communication platform PowToon receives a steady flow of inbound leads, thanks to its reputation and affordable entry level pricing—but its outdated lead qualification method was not allowing them to detect their most qualified enterprise leads in a timely manner, leading to lost opportunities. Instead of developing an AI model in-house, PowToon turned to Forwrd’s predictive lead scoring capability, to ensure each lead goes through deep, AI-based qualification and automatically being routed to the right SDR, to help reps respond faster to opportunities, with deep context.

Thanks to Forwrd’s Revenue Intelligence Platform, Powtoon sees:

  • 97% reduction in lead qualification time.
  • 10X faster SDR lead response time.
  • 4X more product qualified leads (PQLs).
  • 100X deeper insights into prospect behavior.
  • Near-zero overhead for AI model implementation.
"PowToon boosts Marketing Ops efficiency & SDR productivity - achieves 10X faster lead response time and 4X more  PQLs", Artium Koner, Marketing Operations & Automation

The Challenge

Powtoon is a visual communication platform with more than 30M users. Due to its popularity, Powtoon receives a massive amount of leads every month, making it difficult to qualify them using manual, or rule-based, scoring methods.

The company wanted to develop an AI model to perform deep qualification of users and provide SDRs with deeper context about each lead, so that their reach-out activities would be more personalized, but building such a model in-house required tremendous resources.

The Solution

Powtoon implemented Forwrd, and in a matter of days was able to deploy a predictive lead scoring model, based on data from multiple sources. As a result, Powtoon reports a more accurate and streamlined lead qualification process, resulting in a reduction in manual processes and processing errors.

The Results

Powtoon SDRs are able to respond to leads 10X faster and generate qualified enterprise opportunities from PQLs. Lastly, reps report getting deeper insights into prospects via Forwrd’s ‘Explain’ feature, helping them reach out to qualified users in a more personalized manner, and enabling reps to improve conversion rate to closed-won.

About PowToon

Powtoon is a leading video and visual communication platform launched in 2012. Powtoon's mission is to empower individuals, teams, and companies to achieve measurable results by transforming communications into visual experiences that get their audience to care, connect, and act. Powtoon adds a spark of awesomeness to everyday communications, turning content into substance people really want to watch and engage with. Over 30 million people across the world, including 96 percent of all Fortune 500 companies, Ivy League universities, and leading SMBs, actively use Powtoon.

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