🔥New! Self-learning models – Your scoring models become smarter every day. Check it out!

AI Lead Scoring – The Low-Hanging Fruit for 2024

AI Lead Scoring – The Low-Hanging Fruit for 2024AI Lead Scoring – The Low-Hanging Fruit for 2024

New mobile apps to keep an eye on

Hendrerit enim egestas hac eu aliquam mauris at viverra id mi eget faucibus sagittis, volutpat placerat viverra ut metus velit, velegestas pretium sollicitudin rhoncus ullamcorper ullamcorper venenatis sed vestibulum eu quam pellentesque aliquet tellus integer curabitur pharetra integer et ipsum nunc et facilisis etiam vulputate blandit ultrices est lectus eget urna, non sed lacus tortor etamet sed sagittis id porttitor parturient posuere.

  1. Lorem ipsum dolor sit amet consectetur rhoncus ullamcorper ullamcorper
  2. Mauris aliquet faucibus iaculis dui vitae ullamco
  3. Posuere enim mi pharetra neque proin vulputate blandit ultrices
  4. Posuere enim mi pharetra neque  pellentesque aliquet tellus proindi

What new social media mobile apps are available in 2023?

Sollicitudin rhoncus ullamcorper ullamcorper venenatis sed vestibulum eu quam pellentesque aliquet tellus integer curabitur pharetra integer et ipsum nunc et facilisis etiam vulputate blandit ultrices est lectus vulputate eget urna, non sed lacus tortor etamet sed sagittis id porttitor parturient posuere.

Posuere enim mi pharetra neque proin vulputate blandit ultrices

Use new social media apps as marketing funnels

Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu bibendum at varius vel pharetra nibh venenatis cras sed felis eget.

  • Lorem ipsum dolor sit amet consectetur fringilla ut morbi tincidunt.
  • Mauris aliquet faucibus iaculis dui vitae ullamco neque proin vulputate interdum.
  • Posuere enim mi pharetra neque proin  bibendum felis donec et odio.
  • Posuere enim mi pharetra neque proin aliquam mauris at viverra id mi eget.
“Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat.”
Try out Twitter Spaces or Clubhouse on iPhone

Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque velit euismod in pellentesque massa placerat volutpat lacus laoreet non curabitur gravida odio aenean sed adipiscing diam donec adipiscing tristique risus amet est placerat in egestas erat imperdiet sed euismod nisi.

What app are you currently experimenting on?

Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu bibendum at varius vel pharetra nibh venenatis cras sed felis eget.

I worked at a large bank in Hong Kong in 2008 when the financial crisis hit its peak.

And while today doesn't feel nearly as desperate as those times, companies are cutting their technology stack, laying people off, and expecting employees to take on more responsibility. 

On top of this, many businesses have been challenged to build a viable revenue model for the future that considers their entire customer journey–everything from the first interaction on digital channels all the way through getting customers to become evangelists of their organization.

Why AI Lead Scoring?

And while times are more challenging, they have never been more exciting!

AI is opening up so many possibilities that weren't available to us before and is revolutionizing the way we work. 

Lead scoring is one of those areas that is being revolutionized with the recent developments in AI and is a high-impact low-effort solution that companies can implement right away to get results. 

"AI-powered lead scoring is a high-impact low-effort solution that companies can implement right away to get results." 

What is Lead Scoring?

AI lead scoring is a machine learning algorithm that tracks and evaluates customer data each time they interact with a business.

The AI scoring model uses this data to predict leads that are most likely to convert into sales or customers that will be more profitable.

Think of it as a way of sorting and rating leads and customers based on their past behavior with an organization so that the right people know who they should focus on as early as possible. 

With AI, lead scoring can now be built, tested, and deployed in less than a day, allowing companies to create multiple scoring models for the different parts of the customer journey they'd like to focus on. 

Benefits of AI Lead Scoring

Companies who have focused their efforts on the right leads have seen an increase of 9%-20% in marketing conversions and a 13%-31% decrease in churn rates by identifying at-risk customers sooner. 

In addition to improved results within the customer journey, organizations will also be able to understand the specific drivers that contribute to maximizing their KPIs and reducing the time-to-insights by over 85% in some cases. 

Creating Value in Post-Crisis Times

As organizations look for ways to do more with less AI offers an exciting opportunity. AI lead scoring in particular, provides a high-impact low-effort way to generate efficiencies immediately while allowing organizations to continue to innovate across the entire customer journey.

See How We Build an AI Lead Scoring Model

Ready to accelerate your GTM motions with AI-powered predictions?
Discover how you can identify every high-potential prospect & at-risk customer (without technical skills).

Latest posts